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atelier 522 redefined Bette’s brand identity by bringing its technical mastery to life through rich interior design visualizations.","2026-02-03T06:45:00-08:00","© atelier 522",[1555,1559,1563,1582,1584,1587,1589,1590,1592,1594,1595,1597,1599,1616,1617,1619,1621,1654,1655,1657,1659,1713,1714,1716,1718,1720],{"__typename":1556,"heading":1557,"copy":1558},"contentBlocks_well_BlockType","Project Workflow and Outcome","\u003Cp>\u003Cbr \u002F>Design office atelier 522 partnered with German bathroom manufacturer Bette to reimagine the brand’s identity. Through the Bathscapes project, they showcased Bette’s technical mastery via richly detailed and emotionally engaging interior spaces. Using an interdisciplinary workflow across Archicad, Rhino, Cinema 4D, and Redshift, with features such as the MoGraph Cloner and Cinema 4D’s asset library, the team crafted 14 unique bathroom environments. Redshift’s capability to create photorealistic materials and atmospheric lighting brought the final renders to life.\u003C\u002Fp>",{"__typename":1560,"contentText":1561,"alignment":1562},"contentBlocks_richText_BlockType","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.atelier522.com\u002Fen\u002F\">atelier 522\u003C\u002Fa> is an interdisciplinary office for strategy and design with over 68 designers from the disciplines of architecture, interior design, communication design, product and motion design, philosophy, and strategy. Together, they create holistic concepts and solutions for brands and institutions – from immersive dining experiences and next-generation hotel suites to forward-thinking campus environments for international companies.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.my-bette.com\">Bette\u003C\u002Fa>, a German company specializing in high-quality bathroom products made from glazed titanium steel, approached atelier 522 with a clear yet ambitious brief: to reimagine how the brand could inspire new perspectives on the bathroom — not merely as a functional space, but as an architectural and emotional landscape.\u003C\u002Fp>\u003Cp>We caught up with Lara Reitz from atelier 522 to learn more about how they reshaped Bette’s branding and translated the company’s expertise into an experience that resonates equally with architects, planners, and end users.\u003C\u002Fp>","left",{"__typename":1564,"overlayText1":8,"overlayText2":8,"caption":8,"width":993,"imageUrl":1565,"enableModal":1567,"border":1163,"file":1568},"contentBlocks_image_BlockType",[1566],{"link":8},true,[1569],{"altText":8,"url":1570,"height":937,"width":938,"filename":1571,"optimizedImages":1572,"ratio16x9":1573,"ratio16x9Webp":1574,"ratio16x9Placeholder":1575,"ratio16x5":1576,"ratio16x5Webp":1577,"ratio16x5Placeholder":1578,"ratio5x3":1579,"ratio5x3Webp":1580,"ratio5x3Placeholder":1581},"https:\u002F\u002Fmxwebnuxtprod01.blob.core.windows.net\u002Fmedia\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_002.jpg","20260206_Bette_Bathscapes_by_Atelier_522_002.jpg","https:\u002F\u002Fmaxonassets.imgix.net\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_002.jpg?auto=compress%2Cformat&fit=clip&q=80&w=1920&s=d2b29f79fad91ff544836b29ba5318ff 1920w, 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540w","https:\u002F\u002Fmaxonassets.imgix.net\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_002.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fm=png&fp-x=0.5&fp-y=0.5&h=3&q=80&w=5&s=d5cd8bc41155e435986405c3fb0a07f9",{"__typename":1583},"contentBlocks_articleSectionSpacer_BlockType",{"__typename":1585,"size":988,"headingText":1586},"contentBlocks_heading_BlockType","Tell us more about the brief you received from Bette and how you approached the project.",{"__typename":1560,"contentText":1588,"alignment":1562},"\u003Cp>\u003Cstrong>Reitz: \u003C\u002Fstrong>Bette is renowned for its material expertise and engineering precision. Therefore, the brand’s visibility and distinctiveness needed to evolve to reflect its true capabilities. The challenge was to translate these technical strengths into a holistic brand experience that could differentiate Bette not only on a product level, but on an emotional, architectural, and cultural level as well.\u003C\u002Fp>\u003Cp>The Bathscapes project required us to think beyond product communication and develop a narrative that elevates Bette from a manufacturer to a visionary partner for contemporary and future bathroom architecture. The challenge was not about what Bette produces, but how Bette can be perceived as a brand with a stronger voice, clearer attitude, and sharper identity.\u003C\u002Fp>",{"__typename":1583},{"__typename":1585,"size":988,"headingText":1591},"Talk about your workflow and the pipeline between Cinema 4D, Archicad, and Rhino.",{"__typename":1560,"contentText":1593,"alignment":1562},"\u003Cp>\u003Cstrong>Reitz:\u003C\u002Fstrong> Our interdisciplinary approach gives us the flexibility to combine many strengths within the team. Each unit used the software best suited to its purpose: Archicad for the interior architecture team, Rhino for product design, and \u003Ca href=\"https:\u002F\u002Fwww.maxon.net\u002Fen\u002Fcinema-4d\">Cinema 4D\u003C\u002Fa> for motion and visualization. Direct and fast exchange between creatives was essential to maintain cohesion and efficiency throughout the project. In practice, we \u003Ca href=\"https:\u002F\u002Fwww.maxon.net\u002Fen\u002Fcinema-4d\u002Ffeatures\u002Fsupported-file-formats\">transferred geometry via FBX or STEP files\u003C\u002Fa>, ensuring that each team was able to work in their preferred environment while staying perfectly aligned with the overall design vision. Accessorizing was done later in Cinema 4D to ensure we could work with high-resolution geometry without errors. It was crucial to set up layers and groups correctly between Rhino and Cinema 4D, which significantly sped up the \u003Ca href=\"https:\u002F\u002Fwww.maxon.net\u002Fen\u002Fcinema-4d\u002Ffeatures\u002Ftexturing\">texturing\u003C\u002Fa> process and kept the workflow organized.\u003C\u002Fp>",{"__typename":1583},{"__typename":1585,"size":988,"headingText":1596},"How did Cinema 4D and Redshift help bring this project to life?",{"__typename":1560,"contentText":1598,"alignment":1562},"\u003Cp>\u003Cstrong>Reitz:\u003C\u002Fstrong> Several Cinema 4D and \u003Ca href=\"https:\u002F\u002Fwww.maxon.net\u002Fen\u002Fredshift\">Redshift\u003C\u002Fa> features were particularly helpful for this project. We used high dynamic range images (HDRIs) to create photorealistic environments, which reduced the need for complex set construction and allowed us to focus more on compositing. Geometry optimization with subdivision surfaces helped us maintain high visual quality while keeping scenes manageable. We also used Instances, \u003Ca href=\"https:\u002F\u002Fwww.maxon.net\u002Fen\u002Fcinema-4d\u002Ffeatures\u002Fmograph-basics\">MoGraph Cloners\u003C\u002Fa> with the Random Effector, and Displacers with Noise Shaders to efficiently duplicate, vary, and subtly modify objects like tiling patterns for example. This made the geometry feel more lively and realistic without compromising workflow speed.\u003C\u002Fp>",{"__typename":1564,"overlayText1":1553,"overlayText2":8,"caption":8,"width":993,"imageUrl":1600,"enableModal":1567,"border":1163,"file":1602},[1601],{"link":8},[1603],{"altText":8,"url":1604,"height":937,"width":938,"filename":1605,"optimizedImages":1606,"ratio16x9":1607,"ratio16x9Webp":1608,"ratio16x9Placeholder":1609,"ratio16x5":1610,"ratio16x5Webp":1611,"ratio16x5Placeholder":1612,"ratio5x3":1613,"ratio5x3Webp":1614,"ratio5x3Placeholder":1615},"https:\u002F\u002Fmxwebnuxtprod01.blob.core.windows.net\u002Fmedia\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_003.jpg","20260206_Bette_Bathscapes_by_Atelier_522_003.jpg","https:\u002F\u002Fmaxonassets.imgix.net\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_003.jpg?auto=compress%2Cformat&fit=clip&q=80&w=1920&s=f0c1dd025180d25903df7730516778fc 1920w, 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This direct comparison between physical samples and digital shaders makes it much easier to dial in highly realistic and faithful \u003Ca href=\"https:\u002F\u002Fwww.maxon.net\u002Fen\u002Fcinema-4d\u002Ffeatures\u002Fredshift-everywhere\">Redshift materials\u003C\u002Fa>.\u003C\u002Fp>",{"__typename":1622,"gridWidth":993,"imagesGridCaption":8,"enableModal":1567,"imagesGrid":1623},"contentBlocks_images_BlockType",[1624,1639],{"overlayText1":8,"overlayText2":1553,"border":1163,"image":1625},[1626],{"altText":8,"url":1627,"height":937,"width":938,"filename":1628,"optimizedImages":1629,"ratio16x9":1630,"ratio16x9Webp":1631,"ratio16x9Placeholder":1632,"ratio16x5":1633,"ratio16x5Webp":1634,"ratio16x5Placeholder":1635,"ratio5x3":1636,"ratio5x3Webp":1637,"ratio5x3Placeholder":1638},"https:\u002F\u002Fmxwebnuxtprod01.blob.core.windows.net\u002Fmedia\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_004.jpg","20260206_Bette_Bathscapes_by_Atelier_522_004.jpg","https:\u002F\u002Fmaxonassets.imgix.net\u002Fimages\u002FNews\u002F20260206_Bette_Bathscapes_by_Atelier_522_004.jpg?auto=compress%2Cformat&fit=clip&q=80&w=1920&s=3ff519f16d5b9c0ef2575f3207d4174b 1920w, 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Many of these projects push further into the realm of motion, experience design, and digital narratives — not just as a layer added at the end, but as an integral part of how spaces are conceived and communicated from the start.\u003C\u002Fp>\u003Cp>In general, we’re deeply interested in the topic of hospitality in a broader sense: how brands can become better hosts, how they can create meaningful, emotional connections, and how digital tools like CGI and motion can help translate these ideas into compelling spatial experiences. Whether it’s retail, work environments, or hospitality-driven architecture, we see a growing demand for immersive, dynamic content that brings spaces to life — and that’s exactly where we want to continue expanding our work.\u003C\u002Fp>",{"__typename":1719,"ruleWidth":993},"contentBlocks_rule_BlockType",{"__typename":1560,"contentText":1721,"alignment":973},"\u003Cp>\u003Cstrong>Sebastian Becker is a senior writer at 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